Our CRM module improves the effectiveness of your marketing campaigns thanks to advanced customers selections and customizable loyalty programs.
The customer relationship management is a strategic priority of development for the company. Attract new customers, develop and enhance loyalty of its customers base are key factors of its success. Indeed, the customer loyalty and lasting relationship are profitable for the company as they contribute to its future growth.
In a highly competitive environment, capture the customer attention by offering a unique and personalized customer relationship, is a key issue to consolidate and leverage this relationship.
The management and optimization tools of the customer relationship have to help effectively constraints such as :
The processing and analysis of customers information becoming from day to day increasingly numerous and complex
Customers even more demanding on quality of service and awaiting personalized contacts
Better informed customers expecting a product offer that correspond to them
COLLECT CUSTOMERS DATA
Winparf CRM allows you to collect and organize customers data, which is essential to the setup of your business strategy
Save the profile and the preferences of your customers
Store all data and transaction made by your customers (purchases, gift and samples received, loyalty bonus awarded,…)
Analyze and maintain your customers data quality
ANALYSE AND TARGET YOUR CUSTOMERS
Winparf CRM provides a complete set of tools to help you to prepare accurate segmentations of customers.
Calculation of the performance index, of the average basket, of the bi-annual purchase distribution for each client
Extraction of the customers matching with the profile and purchasing behavior requested
Analysis of the customers’ data transactions
Analysis of the trend of purchasing, the level of loyalty achieved…
ENGAGE YOUR ACTIONS
Winparf CRM allowed you to increase your customers’ loyalty and make your up-selling and cross selling strategies more efficient in your point of sales
Realise a multi-canal communication and provide personalized and attractive offers according to the segmentation defined
Create and associate your promotional campaign to target groups of customers
Create and customize your loyalty programs to reward your best customers and attract others
Winparf CRM offers statistical and analysis tools to measure the effectiveness of your actions and their impact on your business and on your customers’ loyalty, and to anticipate and predict the changes of your market.
Adjust and Improve your relational approach, increase the customers’ satisfaction by identifying your more efficient communications channels
Anticipate, plan and thus optimize the needs of your supply chain
To learn more about Winparf CRM, see our brochure.