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WINPARF   Europe 75 Avenue Parmentier  75011 Paris    Phone +33 (0)1 80 05 13 40  Email info@winparf.com   © 2023 par WINPARF

WINPARF CRM

Our CRM module improves the effectiveness of your marketing campaigns thanks to advanced customers selections and customizable loyalty programs.

 

YOUR NEEDS

The customer relationship management is a strategic priority of development for the company.  Attract new customers, develop and enhance loyalty of its customers base are key factors of its success. Indeed, the customer loyalty and lasting relationship are profitable for the company as they contribute to its future growth.

 

In a highly competitive environment, capture the customer attention by offering a unique and personalized customer relationship, is a key issue to consolidate and leverage this relationship.

 

The management and optimization tools of the customer relationship have to help effectively constraints such as :

 

The processing and analysis of customers information becoming from day to day increasingly numerous and complex

 

Customers even more demanding on quality of service and awaiting personalized contacts

 

Better informed customers expecting a product offer that correspond to them

OUR SOLUTIONS

COLLECT CUSTOMERS

DATA

ANALYSE AND TARGET

YOUR CUSTOMERS

ENGAGE YOUR ACTIONS

EVALUATE YOUR ACTIONS EFFICIENCY

To learn more about Winparf CRM see our brochure

COLLECT CUSTOMERS DATA  

Winparf CRM allows you to collect and organize customers data, which is essential to the setup of your business strategy

 

Save the profile and the preferences of your customers
 

Store all data and transaction made by your customers (purchases, gift and samples received, loyalty bonus awarded,…)
 

Analyze and maintain your customers data quality

ANALYSE AND TARGET YOUR CUSTOMERS

 Winparf CRM provides a complete set of tools to help you to prepare accurate segmentations of customers.

 

Calculation of the performance index, of the average basket, of the bi-annual purchase distribution for each client
 

Extraction of the customers matching with the profile and purchasing behavior requested
 

Analysis of the customers’ data transactions
 

Analysis of the trend of purchasing, the level of loyalty achieved…

ENGAGE YOUR ACTIONS

Winparf CRM allowed you to increase your customers’ loyalty and make your up-selling and cross selling strategies more efficient in your point of sales

 

Realise a multi-canal communication and provide personalized and attractive offers according to the segmentation defined

 

Create and associate your promotional campaign to target groups of customers

 

Create and customize your loyalty programs to reward your best customers and attract others

EVALUATE YOUR

ACTIONS EFFICIENCY

Winparf CRM offers statistical and analysis tools to measure the effectiveness of your actions and their impact on your business and on your customers’ loyalty, and to anticipate and predict the changes of your market.

 

Adjust and Improve your relational approach, increase the customers’ satisfaction by identifying your more efficient communications channels

 

Anticipate, plan and thus optimize the needs of your supply chain

 

To learn more about Winparf CRM, see our brochure.